Forza Holdings makes Series B Investment in Premium Men’s Activewear Brand Ten Thousand

NEWPORT BEACH, Calif.--(BUSINESS WIRE)--In a bold move reaffirming its commitment to next-generation consumer brands, Forza Capital announced today that it has made an additional growth investment as part of the Series B funding round in Ten Thousand, the premium men’s activewear brand redefining performance apparel for the modern athlete.

“We backed Ten Thousand because they don’t chase trends — they set standards,” said Sabin Burrell, Managing Partner at Forza Capital.

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This latest investment follows Forza’s participation in the company’s $21.5M Series A round in the summer of 2022.

Founded with an uncompromising focus on quality, simplicity, and real-world performance, Ten Thousand has established a distinct presence in the $100B+ global athleticwear market. With a brand ethos centered around serving those who “do the work,” Ten Thousand has cultivated a devoted following among athletes, trainers, and military professionals alike.

Forza Capital’s continued support reflects its strong conviction in Ten Thousand’s potential to lead the premium men's performance apparel category with authenticity, precision, and scalable growth.

“We backed Ten Thousand because they don’t chase trends — they set standards,” said Sabin Burrell, Managing Partner at Forza Capital. “This Series B round is about accelerating what they do best: building elite gear for real athletes. We’re investing in substance, not hype.”

About Ten Thousand

Ten Thousand is a performance-driven men’s activewear brand committed to making gear for those who train with purpose. Designed in NYC and battle-tested by elite athletes, each product is obsessively engineered for utility, durability, and comfort.

About Forza Holdings

Forza Capital, the credit division of Forza Holdings, provides tailored, flexible credit structures for companies seeking growth capital, partnership buyouts, extend runway, minimize dilution, and generate equity value.

Forza Holdings is a dynamic and flexible private financing investor formed by Sabin Burrell and John Hynes and other accomplished entrepreneurs including a network of similarly positioned peers. With a diversified portfolio spanning multiple industries—including technology, financial services, healthcare, real estate, energy, and consumer goods—we strive to partner with and invest in other successful business builders, creating opportunities for uncommon alignment of goals. Our flexible investment strategy allows us to adapt to evolving market conditions and capitalize on emerging trends, providing our partners with the agility to navigate today’s fast-changing landscape.

Please visit www.forzaholdings.co.