Igloo Launches Customization Program for Customers to "Make It Cooler" with Their Own Designs

KATY, Texas--(BUSINESS WIRE)--Igloo, The Cooler Brand, announced the launch of Igloo Custom, a new personalization program that allows customers to customize — for the first time ever— the iconic Little Playmate cooler and select drinkware with text, photos and/or graphics. This fun tool offers customers the ability to create truly unique products that reflect their personal style. The Igloo Custom shop is now open at igloocoolers.com/custom.

"As The Cooler Brand, we're incredibly excited to launch Igloo Custom and give our customers the ability to personalize their Igloo products in ways that they’ve never before been able," said Jeff Diamond, Head of Product Development at Igloo.

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"As The Cooler Brand, we're incredibly excited to launch Igloo Custom and give our customers the ability to personalize their Igloo products in ways that they’ve never before been able," said Jeff Diamond, Head of Product Development at Igloo. "The option to customize our world-famous Playmate cooler has been one of the most requested features from customers, and it’s thrilling to finally offer this alongside our fan-favorite drinkware options. With Igloo Custom, you're not just making it yours, you're making it cooler."

The intuitive Igloo Custom design process offers varied options that make it easy for customers to create their perfect personalized Igloo product. The standout is the 7-quart Little Playmate, Igloo’s most celebrated cooler since inventing it in 1971. Starting at $54.99, customers can choose their base color and add custom-designed decals across all four sides of the iconic tent-top lid. Customers can select from template fonts and patterns or upload their own original photos, text or graphics to create a completely personalized cooler.

Igloo’s customization offering also includes three vacuum-insulated stainless steel drinkware options:

• 16 Oz Can, starting at $22.99
• 20 Oz Flip ‘n’ Sip Tumbler, starting at $24.99
• 32 Oz Flip ‘n’ Sip Travel Mug, starting at $34.99

Different from most drinkware customization programs, Igloo Custom allows customers to personalize the 20 Oz Tumbler and 16 Oz Can with a color print feature where the body of the tumbler/can is wrapped with a full-color design — an upload of the customer’s own images, graphics or patterns with the ability to move/scale to determine precise placement.

As an alternate option, all three drinkware styles allow customers to select the body color with laser-etching customization, allowing uploads of original images or designs, or the option to select from various fonts to create monograms or longer text in horizontal and vertical layouts.

What sets Igloo Custom apart in the marketplace is the customization of the Playmate and design-wrapped drinkware. While other brands may offer basic customization options, Igloo's program allows for wide-ranging personalization across all four sides of the lid, combined with a solid offering of base colors and array of fonts and patterns. This level of customization transforms the classic Little Playmate into a canvas for personal expression while maintaining the functionality and durability that has made it a favorite for generations.

Make it cooler. Design your Little Playmate and drinkware at igloocoolers.com/custom.

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About Igloo:

Born from a modest metalworking shop back in 1947, Igloo has been instrumental in redefining how we live, work and play. What began with bringing clean water to the worksite quickly moved into super-functional, best-in-class ice chests. Igloo products made the family outdoor recreation movement of the 20th century possible. Suddenly, taking your kids camping on the weekend became easy and cross-country road trips became a summer vacation staple.

As we approach our next century, Igloo is 1,200 employees strong. We are proud to call—a 1.8-million-square-foot, three-building facility in—Katy, Texas home. With more than 500 products sold at thousands of retailers around the globe, we can confidently call ourselves the number one cooler manufacturer in the world.

And through it all we haven’t lost sight of our original goal—to create products that enable the pursuit of happiness (however you define it). That’s why we’re still working hard every day to innovate, create and make it easier for you to get out, work hard and play even harder.