Alani Nu^® Surpasses $1 Billion in Retail Sales

BOCA RATON, Fla.--(BUSINESS WIRE)--Celsius Holdings, Inc. (Nasdaq: CELH) today announced that its portfolio brand Alani Nu^® surpassed $1 billion in retail sales for the trailing 52-week period ended Apr. 13, 2025, as reported by Circana¹. Retail sales increased 72.4% year over year for the same period. This significant milestone has been fueled by accelerated brand growth, strong and unique innovation, and a growing female energy drink consumer segment seeking better-for-you, functional beverages that fit their health and wellness lifestyles.

Alani Nu® surpassed $1 billion in retail sales for the trailing 52-week period ended Apr. 13, 2025.

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“We’re thrilled to celebrate this incredible achievement by Alani Nu,” said John Fieldly, Celsius Chairman and CEO. “Alani Nu has excelled in developing consumer-focused product innovation and created a strong, relatable brand, beloved by consumers for its relevance and authenticity. We believe that this milestone is evidence that Alani Nu is something very unique and special. Now being part of the Celsius portfolio, we believe that the best is yet to come for our brands. We’re excited to leverage our collective strengths to further grow as a leader in the better-for-you beverage industry – reaching more people, in more places, more often.”

This milestone follows Celsius Holdings’ acquisition of Alani Nu, completed on April 1, 2025. Together, CELSIUS^® and Alani Nu expand Celsius’ leading functional beverage portfolio to reach more consumers who seek better-for-you, zero-sugar beverage alternatives.

1. Circana Total US MULO+ w/C L52W ended 4/13/25, RTD Energy

About Alani Nu

Alani Nu^® is a health and wellness brand focused on providing low-calorie products with unique flavors. Alani Nu offers a range of products including energy drinks, daily essentials, on-the-go snacks and more, and can be found at Walmart, Target, GNC, The Vitamin Shoppe, Kroger Family Stores nationwide, Costco and on Amazon. Celsius has owned Alani Nu since April 1, 2025.

About Celsius Holdings, Inc.

Celsius Holdings, Inc. (Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS^®, hydration brand CELSIUS HYDRATION^TM and health and wellness brand Alani Nu^®. Born in fitness and pioneering the rapidly growing, better-for-you, functional beverage category, the company creates and markets leading functional beverage products. For more information, please visit www.celsiusholdingsinc.com.

Forward-Looking Statements

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