Travel Press Release Distribution Tips to Supercharge Bookings
Whether you're unveiling a new resort, launching a seasonal campaign, or celebrating a big partnership, one thing's for sure: your travel story deserves to be heard. And a well-timed, strategically crafted press release can be one of the most effective ways to make that happen.
A strong travel press release can do more than just share your news. It can spark inspiration, build trust, and drive bookings. Let’s dig into why press releases are a must-have tool for the travel industry, what kind of announcements are worth sharing, and how a newswire like Business Wire can help your travel news take flight.
Why Issue a Press Release for Travel News?
From boutique hotels to global airlines, travel brands face a unique challenge: standing out in a sea of wanderlust content. Here's how press releases help:
- Reach verified, credible media outlets: From travel journalists and bloggers to editors at top-tier publications, a distributed press release lands in front of the right eyes.
- Boost SEO and online visibility: Issuing a news release through a reputable wire service gives your announcement a digital footprint, often with backlinks that support your site's search rankings.
- Control the narrative: Unlike social media posts or influencer content, a press release gives you a structured format to tell your story clearly and professionally.
- Attract bookings and interest: When your release hits the right audience at the right time, it can directly influence travel decisions and business outcomes.
With high-volume search terms like "cheap flights," "luxury travel deals," and "best places to travel," travelers are actively searching for options and inspiration. A well-optimized press release can help your brand show up right when it matters most.
What Kind of Travel News Warrants a Press Release?
Think of a press release as your opportunity to answer, "Why should people pay attention right now?" In travel, that could mean:
- Hotel and resort openings or renovations
- New flight routes or airline partnerships
- Seasonal campaigns or special packages
- Tour or experience launches
- Milestones (anniversaries, awards, sustainability initiatives)
- Destination spotlights or new tourism initiatives
- Celebrity/influencer collaborations or hosted events
For example, a news release from Travel + Leisure Co. announced the expansion of its Sports Illustrated Resorts portfolio to Nashville, appealing to travel, lifestyle, and real estate media. Another release from Expedia launched the brand’s first-ever Island Hot List, fueled by global travel data—capturing the interest of vacation planners, digital nomads, and trend-focused travel outlets.
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Don’t Just Send It. Strategize It!
Issuing a press release isn’t about tossing words into the wind. It’s about creating momentum. Here's how to approach your next announcement:
- Align your timing: Are you launching before a peak season? Piggybacking off a cultural moment? Make sure your release hits when your audience is planning their next trip or searching for "top hiking destinations" or "best all-inclusive resorts."
- Write with purpose: Keep it clear, concise, and inspiring. Avoid jargon, highlight what’s new or unique, and include quotes that sound like a real person (not a robot).
- Include rich media: Photos of dreamy destinations, videos of your new hotel, or a short reel of your recent hosted event—visuals bring the travel experience to life.
- Use credible and targeted distribution: The press release is only as effective as the reach behind it. That’s where Business Wire shines.
Why Business Wire for Travel Press Releases?
Business Wire isn’t just a distribution service; it’s a trusted partner in getting your story in front of the right audiences. Here’s why travel brands use Business Wire:
- Global reach with local precision: Distribute to media across North America, Europe, Asia, Latin America, and more, targeting the markets that matter to you.
- High visibility on search engines and news sites: Releases distributed via Business Wire appear on Google News, Yahoo!, AP, and other major platforms, boosting your visibility.
- Multimedia support: Include high-res photos, videos, logos, and more, with one of Business Wire’s multimedia press release options.
- Credibility and trust: Business Wire is a trusted name among journalists, editors, and search engines.
- Performance insights: Access reporting that shows you how your release performed, where it appeared, and how readers engaged.
Whether you're promoting luxury cruises, announcing new group travel packages, or highlighting your latest eco-tourism initiative, Business Wire ensures your message reaches the people actively searching for what you offer.
Real-World Examples: Travel Releases on Business Wire
Hilton launched its new LivSmart Studios brand with the opening of its first property in Tullahoma, Tennessee, addressing the growing demand for extended stay hotels, affordable travel options, and modern long-stay accommodations. The press release included high-resolution photos and video, giving travel media and potential guests a first look, perfect for travelers looking for new hotel openings or planning budget-friendly U.S. travel.
Park Hyatt revealed plans to debut its first property in Vancouver, news of interest to travelers looking for luxury hotels in Canada, family vacation ideas, and urban adventure travel. In the press release, Hyatt used Business Wire’s callout text feature to highlight the main message of their announcement. Callout text also supports online visibility by providing concise, self-contained information that performs well in search results and AI-driven summaries.
Curator Hotel & Resort Collection announced the addition of six new independent hotels and resorts, expanding its portfolio of boutique hotels across top U.S. travel destinations. The news release highlighted properties ideal for those looking for hidden gem getaways. Curator leveraged Business Wire’s Release Summary feature to give readers a quick, accessible overview of their announcement. Like callout text, the Release Summary can include relevant keywords and is appealing for both search engines and AI platforms. Curator also added social media links to their press release on Business Wire’s site to encourage further exploration and easy sharing.
Travel is Powerful. So is Good PR.
At its core, travel is about connection: with places, people, cultures, and stories. A press release might seem like a formal tool, but when used strategically, it's one of the most powerful ways to share your brand's story in a trusted, attention-worthy format.
Whether you're trying to get the word out about an exclusive opening, a budget-friendly campaign, or a community-based tourism project, press releases offer a direct line to visibility, credibility, and discovery.
So next time you’re crafting your travel marketing strategy, ask yourself:
- What news do we have that people would care about?
- Who do we want to reach?
- When do we need to start generating buzz?
And when you're ready to share it, Business Wire is here to help your story go the distance.
