Assess Your PR Program’s AI Readiness
Press releases aren’t just for human readers anymore. AI is reshaping how news is discovered, interpreted, and cited. Business Wire’s PR AI Readiness Assessment helps you evaluate how prepared your press releases are for SEO, AEO, GEO, and provides a practical 30/60/90-day roadmap to strengthen your results.
Score your press releases across key areas including content quality, cadence, evidence practices, multimedia, schema and structured content, analytics, and governance. Once complete, you can review the relevant action plan to optimize your announcements for maximum visibility.
Who Should Use This Assessment?
Business Wire’s PR AI Readiness Assessment is designed for PR and communications professionals, marketers, and business leaders who want to future-proof their news strategy. Whether you’re just starting to consider AI visibility or are already experimenting with GEO/AEO techniques, this assessment gives you a clear, structured approach to improving your press releases and newsroom content.
Why AI-Ready Press Releases Matter
Every press release is a signal: structured content, metadata, evidence, and multimedia all help AI models understand and represent your company correctly. By ensuring your content is readable, data-driven, and structured, you improve the likelihood your news will appear accurately in search engines, generative AI, and other platforms.
With the PR AI Readiness Assessment, you’ll be able to:
- Score your press releases and identify gaps across content, cadence, evidence, multimedia, schema, analytics, and governance
- Prioritize improvements with a clear 30/60/90-day action plan
- Optimize structured content, metadata, and newsroom practices for AI visibility
- Build press releases that serve humans first, while being AI-ready for discovery and citation
